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Paper choices: Which paper’s right for my print project?

Great print promotions don’t just need to look good and read well. How they feel matters to the recipient too. Here’s how to ensure your material choices are a tactile hit: What do you mean by paper weight? The weight of the material you

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Service Centre

Tight turnarounds are a speciality at XIC – there’s often only a small period of time between your first point of contact and receipt of your completed project.  Ever wondered about the activity that takes place in between? Wonder no more… One

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Colour My World

Used correctly, colour can bring a publication to life and make your marketing message ‘pop’ off the page. Getting colour right is, however, more complex than it seems – particularly if you want your corporate colours to look consistent across a

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The Ultimate Business Show 2017: Are you event ready?

Are you one of the 75 organisations exhibiting at The Ultimate Business Show 2017? With space snapped up in record time, you’d be justified in feeling a little smug. Here’s the reality check: With the event just weeks away, it’s time to ensure

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The diversity of digital: Taking print to new parameters

Digital printing tends to be associated with short print runs, produced in super-fast timescales. To a certain extent that’s true. Our new digital print equipment is second-to-none when it comes to straightforward but time-sensitive project

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‘Tis the season to get printing

All of sudden December is upon us. It’s a unique time of year, both frantic and fun. It’s not just busy on the domestic front either; in business life there are usually social arrangements to be made, along with tokens of thanks to give to colleagues

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Direct Mail Is Not Dead: Why traditional promotions still work

Fallen in love with digital marketing? Join the club. After all, what’s not to like? Digital marketing has a lot of pluses: it’s instant, easy to measure and – many people would argue – more environmentally friendly than its physical

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Exhibition Essentials: Print preparation for your next event

You’ve taken the sales calls, reviewed the website and signed on the dotted line. Your organisation is committed to its next business exhibition or trade show – yippee!  The buck doesn’t stop there however. You’ve made a cost and time investment to

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Reprographics: A space, time and cost saver

Find it hard to get excited about reprographics? We’ll make it easier for you by focusing on the results instead: Information at your fingertips Successful organisations make full use of their collective knowledge. But how do your harness this?

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Augmented Reality

Believe it or not, we’d already planned an article on augmented reality prior to the phenomenon that is Pokémon Go. (Life before Pokémon Go. Who knew?) Back on planet XIC, we’ve been using augmented reality to – well – augment some campaign

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