JOHN CLARK MOTOR GROUP

Social Distancing Campaign

Standing out was essential. But it was important not to scare people off. At the other end of the scale, a half-hearted effort without key colours or logos would be unfamiliar. Staff and clients need comfort right now.

 

Project Overview

John Clark needed…

Help to meet the criteria for reopening its 37 Scottish dealerships – strong and effective communication that’d keep 1,300 staff (plus thousands of customers and visitors) safe.

The big idea

It was simple, really – use powerful printed materials to inform, remind and reassure.

In other words:

  • Key messages EVERYWHERE (within reason, of course).
  • Lots of different formats to keep it interesting – from desk prompts to floor graphics to car mirror hangers and more.
  • Design that fitted seamlessly with existing John Clark marketing materials. Standing out was essential. But it was important not to scare people off. At the other end of the scale, a half-hearted effort without key colours or logos would be unfamiliar. Staff and clients need comfort right now.

Did it work?

Yes – at record speed, too, to meet ever-changing and rapidly approaching lockdown deadlines.

John Clark couldn’t have been more ready for re-opening.

Are you welcoming staff, clients and visitors back soon, too?

Don’t sweat it.

Your brand + our templates = Social distancing material made easy.

Find out more here.

Our Services
Over the last three decades, we’ve developed three core service areas: design, print and digital.

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